FOOTDISTRICT, a sneakers and streetwear shop, can now engage with their community via their own metaspace which is integrated with products from their catalogue, a digital twin of their store, special collections, and their e-commerce website.
Introducing Outer Shelf: A NEW UNIVERSE OF SNEAKERS, FASHION AND TRENDS BY FOOTDISTRICT
Since 2012, FOOTDISTRICT has been known for its innovative ways of connecting with its community. From the beginning of the customer journey all the way to the purchasing process, their consumers’ experiences come first. Now, they have added another layer to that by creating Outer Shelf, the metaverse addition to their shop.
Outer Shelf is an interactive virtual space where users can first create and fully customize their avatars’ body dimensions and facial features, and then dress them in FOOTDISTRICT’s digital models of clothes, shoes, and accessories that are identical to the real ones in their catalog.
All of the clothes and accessories are available free of charge and users can go back to their wardrobe and change their outfits as many times as they would like. Not only that, if they take a liking to a product, they can also purchase it in the metaverse, just as they would at the store!
Outer Shelf Metaverse includes a variety of scenes that users can explore with their avatars including Barcelona’s Plaza Real and a digital twin of their store. Within the store, users can view and interact with other exhibited items and even contact FOOTDRISTRICT reps to ask questions before making a purchase.
Exclusive experiences for the FOOTDRISTRICT Community: Experience. Explore. Engage.
The Metaverse platform, Outer Shelf, is much more than a place where users can wear digital versions of their products and purchase real ones, it is a space where like-minded people can come together, have fun and talk trends.
All registered FOOTDISTRICT users have free access to an authentic
meeting point and hotspot for lovers of sneakers, fashion, and trends. Additionally,
within the Metaverse, there are raffles to access exclusive releases via fun
mini-games, brand events, concerts and exclusive live streaming events.
ACCESSING OUTER SHELF IS VERY EASY. YOU JUST NEED TO HAVE A REGISTERED FOOTDISTRICT USER PROFILE TO START EXPLORING. BUT IF YOU STILL HAVE QUESTIONS, YOU CAN CONSULT FAQS OR CONTACT THE CUSTOMER SERVICE TEAM.